Measuring the Success of Your Live Stream Video
Many elements of live streaming have been discussed in the blog like how and where it can be used, how to maximize the reach, benefits, tips, etc. that pretty much established the dominance of online streaming and its scope. But what steps must one take after the completion of the broadcast? How does a video streamer know if the live stream is a success and if it has reached the target it is supposed to reach?
The aftermath is measuring the success of the stream which can be analytically powerful to tailor your streams and make them better. The success of the streams when measured properly can be a huge motivating factor and can weigh in to attract investors too. Below are some options through which one can measure the success of the live stream. Check them out.
Analytics from the Online Video Platform Provider
The platform providers often furnish the details of the views, users, and other relevant data to the user. The Freedocast platform provides the analytics both for Live and Catch Up videos. It allows the users to check your total No. of views, Live Viewers, Total Unique Users, Total Number of minutes watched, Average Duration Watched, Geography wise details, and Device/ Browser wise details. The platform also provides the Analytics for the live stream video watched on Freedocast website and the video embedded on other websites and Apps.
Platforms also provide data like Amount of Data transferred per country Total amount of data transferred per live broadcast, etc., which can be of tremendous assistance to measure the success.
Social Media Platforms Reach
The success of a live broadcast can also be measured by checking the social media platform Engagement and Reach.
A good video stream engages as much audience online as it does when it is offline. The number of views, Live and Offline shares, likes, comments and the audience reach is the common metrics that grant the basic idea of the success over time. These analytics are often provided by the respective social media websites or your own live streaming platform.
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